SITUATION
Seplat Energy, a leading independent oil and gas exploration and production company listed on the Nigerian and London Stock Exchanges, has the mission of “leading Nigeria’s energy transition with accessible, affordable, and reliable energy that drives social and economic prosperity.” The company retained C&F to provide it with public relations services including reputation management, event management, media relations, as well as media monitoring and analyses.
TASK
C&F Porter Novelli was tasked with providing qualitative communications support for all of the company’s corporate social responsibility (CSR) initiatives to support corporate growth. These initiatives include the SEPLAT Teachers’ Empowerment Programme, (STEP), the Eye Can See programme, and the Pearls Quiz for its core host communities. Additionally, the agency provided SEPLAT with daily media monitoring which were analysed through monthly and yearly reports and recommendations to aid decision-making.
APPROACH
A strategic communication plan driven by stakeholder mapping which identified target audiences for each of the initiatives was developed. Through its robust media relations approach, the desired key messaging was consistently executed through appropriate print, broadcast, and online channels. Quality content was continuously communicated by building apt narratives through news releases, event coverage, photo-ops, interviews, and RESULTS
SEPLAT has become a visible and reputable brand. The brand consistently received positive coverage across online, print, and electronic media platforms. For instance, the Public Relations value garnered in the three months of October to December 2023 was over Seventy-Nine (79) million in cost savings, with a reach of 65.08m.feature articles across media